Is mobile really going to be that big a deal? Really?!?
I am a huge proponent of the mobile web. It’s already big; I’m seeing growth rates in the use of mobile of over 65% on every site I have checked. But it’s only going to get bigger. In his recent book, Outsmart!: How to Do What Your Competitors Can’t,
“So what?” you say, “My customers are here!”
Sure. But, do you think there aren’t companies – large and small – now feverishly working to produce the mobile device for these potential customers? Is the device an iPhone? Android? Blackberry? Or is it something entirely original that will make its way into your customers’ hands, too?
Whatever it is, it’s a virtual certainty that it will drive greater demand for features, services, etc. and that this demand will almost certainly translate into new devices not only for “emerging markets,” but for yours, too. Look at how the auto industry has progressed over the years, with “world cars” moving into top positions in multiple countries. We’ve seen this movie before, I think.
Within 5 years, Forrester Research projects netbooks and tablets (a la the iPad), will represent 40% of the PC market. Why? Because they’re portable and because they’re constantly connected. Once customers get used to having regular Internet access, their behavior changes. We saw that movie once before, too, with broadband taking the place of dial-up.
Getting ready for mobile takes a little work. But it’s not too hard. Just follow some basics today and you’ll be ready for tomorrow. No matter when it comes.
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