Fix one thing today: A 5-step process for success.

How’s business? We’re closing in on the end of the first quarter, so you’re looking at how you’re doing, right? Just imagine looking back on the first quarter and realizing you’re ahead of your goals and set up for success through the rest of the year. That sounds like fun, doesn’t it?

Here’s one way to get there:

1. Pick one page on your site. Don’t know which page? Find the best candidate with our “Lost Prospects” calculator.
2. Pick one metric (bounce rate is a really good one) to focus on.
3. List three things you can do right now to improve that metric. (Perhaps an A/B test on your call-to-action, headlines or benefit statement)?
4. Do those three things.
5. Measure your results.

Seriously. That’s it.

It’s way too easy to overcomplicate the process.

So don’t.

To quote Saturday Night Live, “Fix it!”

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