Seth Godin's Meatball Sundae (Book Review of the Week-ish)

You’ve gotta love Seth Godin. Even if you hate him. He’s made a mini-empire out of writing little books that distill big topics into bite-sized chunks for busy business owners, marketers and executives. Take his latest,“Meatball Sundae”. Please.

It’s a great little book. Seth covers fourteen trends, many of them book subjects on their own, that represent a change “…in the environment we live in.” These range from “no insulation” between customers and companies, through outsourcing, the rise of Google and the birth of the Long Tail (itself one of my 12 Crucial Reads of the last 10 years). What Seth has done is break down the barriers between these trends and provide a field guide for marketers interested in using them to engage with customers and sell more effectively.

When I channeled Henny Youngman earlier, I wasn’t just making a bad joke. I was actually asking you. Please buy “Meatball Sundae”. It won’t take you much longer to read than this review. And it will do so much more for you.