Five ways to drive social shopping to your e-commerce site

Heidi Cohen over at Clickz offers “Five Ways to Tap into Social Shopping” that I’d highly encourage you to read. Heidi’s tips make total sense to me. But her “Five Social Shopping Caveats” are the most important part of the article (scroll down on her page to read them). As Jeff Jarvis, Ars Technica and yours truly pointed out over the last couple of days, even well-intentioned groups can easily mess up entry into the social space if they don’t understand the spirit as well as the practice of social sites. Make sure you’re willing to play the game by the rules if you choose to play at all. The benefits are more than worth it. The key is doing it well.