Screw Google, or Why I hate SEO…
Whatever happened to optimizing sites for your users? It seems we get so hung up on whether or not Google loves us, that we forget it’s more important for our users to love us. Pay more attention to Customer Experience Optimization (CEO) than Search Engine Optimization (SEO). Yes, we’ll be tougher to find if we don’t show up tops in Google; but, the theory goes, if you take care of your customers, Google will show you the love eventually. As will your customers. And in this age of social media, that may count for more than Google – at least over time.
Bruce Clay is a good man – and I think his post is intended to give the same message as mine. But if it’s not, let me be abundantly clear. I say screw Google. Create sites with your target customers in mind and don’t do any black hat or stupid SEO tricks (here’s a list of top SEO tips to point you in the right direction). The rest will take care of itself.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
[…] MSN, Ask and Yahoo. They’re probably important, too. But I’m much more interested in Customer Experience Optimization (CEO) than search engine optimization. Still, there are a few simple tips that most site owners should […]
good goodthis post deserves nothing 🙁 hahaha just joking 😛 nice post 😛
[…] finally, remember that you’re not just writing for search engines, you’re writing for people. But if you’re not convinced, Rob Petersen of BarnRaisers provides a great list of 25 reasons […]