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An example of why social networks work…

Relationships between people are funny things. Social networks often highlight exactly how funny. For instance, Forrester analyst Peter Kim put together a great Facebook introduction for marketers interested in using the social networking site, essentially illustrating the value of social networks by linking to various sources. I’ve read Peter Kim for a long time, but don’t check out his personal blog often. I found it by following a link from Patrick Schaber, who I found in turn via Matt McGee. Matt I found because we share the same tags on MyBlogLog, the blogging social network. I’m now more knowledgeable about a topic that interests me (Facebook) because of the work of someone I know (Kim) that I discovered through two people new to me (McGee and Schaber) because I share a common interest with one (McGee). That’s how social networks work. They uncover the things we didn’t know were right in front of us. Cool, eh?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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