Dorito’s and Chevy HHR rock!!!
The last two commercials (Dorit0’s “Cleanup on Register 9” and the Chevy HHR spot) both were created by the audiences for those products. By far, each offered the most compelling and memorable pitches so far. Budweiser should have such good spots this year.
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[…] I agree with Seth Godin’s premise that Super Bowl ads exist as content in and of themselves (hence, my activity this evening). His last sentence, though, “The winners, I think, are the agencies and the pundits and those that would like advertising to be more than it actually is,” shows what’s wrong with the system. Those folks (me included) might be the only people who ultimately care. But the winners are the consumers. In fact, as the ads demonstrated tonight, consumers tell the best story. Advertising is only what it is. And only the people who really care about the product do a solid job of selling it. […]