Do you make the same mistakes as Wal-mart and Seth Godin?
Seth Godin wants to know why more folks don’t buy compact fluorescent bulbs. He does a compelling job of selling their benefits and provides a link directly to Wal-Mart, where you can learn even more about the bulbs and their benefits. He encourages bloggers to spread the word. So why don’t more folks buy them?
Find the “Buy CF Bulbs” call-to-action on Seth’s blog or on Wal-mart. It’s OK. I’ll wait.
Couldn’t find it, huh? Maybe that’s got something to do with why people don’t buy more of the bulbs? E-commerce needs more than just a great story. And marketing without effective distribution is a waste of marketing.
By the way, you can buy CF bulbs here. And you should.
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[…] How many marketers does it take to get you to screw in a light bulb? from 12gurus (the blog), I Do So Love Compact Fluorescent LightBulbs! from adam jusko’s bessed blog, ten things i didn’t about compact fluorescent lightbulbs until last week from MisEntropy, ten things i didn’t know about compact fluorescent lightbulbs until last week from MisEntropy, …With the bulbs you have from Clicked, Think Green Thrifty from True Story | Thoughts by Doug True, Compact Flourescent Lightbulbs from Happiness, Wellness and Healing, Seeing the Light from erniesblog, Its A Hard Habit To Break from The Happy Burro, House Lighting Tip #1 from Make a good house a GREAT home, How many Realtors to screw in lightbulb? from StarMaker Jason, A Good Idea from john t. unger studio, Let there be light! from mike brewer, You Light Up My Life (And My House) from Your Life. Organized. Motivational Speaker , Wal-Mart Is Pushing Energy Effiecient Bulbs from NeoNetMarketing, Light bulbs from DJ Orion – the diary, An energy efficient hack – literally from palegreen.co.uk, The Turn of the Bulb from The Real Estate Zebra, Why I use compact fluorescent light bulbs from Search Engine Marketing Blog from Elixir Systems, The problem with those compact fluorescent bulbs from Simon Payn’s Effective Customer Newsletters, The Curly, Cute CF Light BulbCompact Fluorescent Blubs – The two big fundamentalflaws from Taco’s Toppings, Doodley Bulbs AreSquiggly! from The Learning Curve, Screw the Future – BumperSticker from The Learning Curve, Confessions from the darkside from ÜberEye, Wal-Mart Environmentalism from Acton Institute PowerBlog, Money saving tip: fluorescent light bulbs from Adventure Money, Energize Your Business from Customer Service Experience, Fab 5 on Friday from Balanced Life Center, Glow, baby, glow: The revolution will be illuminated . . . from BloodhoundBlog, How to light up 2007 from communicatrix, A Case For Compact Fluorescent Light Bulbs from Content Blog, The Blog Push for Compact Fluorescent Light Bulbs from Conversion Rater – web analytics, online advertising, and website publishing., Seeing the light – New Years ResolutionsSave $66 with a Light Bulb? from jcCommerce, Why Is It So Hard to Sell CF Lightbulbs? from LandingTheDeal, Gimmie a C! Gimmie an F! from Medium & the Message, Why don’t people use Compact Florescent lightbulbs? from Here’s The Thing, Compact Fluorescent Lightbulbs And The Lazy Gal from No Limits Ladies., How many bloggers does it take to shift traditional lightbulbs dominance? from Pedro’s Spot, Who doesn’t want $66? from JK’s Journal, How many bald guys does it take to screw in a light bulb? from Sly Bald Guys Forum, Save $66 per light bulb in your house from Sly Bald Guys Forum, Just one, Seth from Sparkplug 9 >> bizhack, Compact Florescent Lightbulb Packaging from The Deets, The CF Lightbulb that Could. from The Mostly Honest Truth, Do you make the same mistakes as Wal-mart and Seth Godin? from thinks, Ilu blogerów potrzeba żeby wkręcić żarówkę? from Zielone Migdały from Build A Solo Practice, LLC, from Free From Blog. […]
Great example of viral marketing. And for a good cause!…
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