15 Colossal Content Marketing Insights to Kick off Your Week

Hey, Big Thinkers! Hope you’ve had a terrific weekend. Why not take a few minutes to review these 15 colossal content marketing insights to kick off your week? Enjoy:

1. CMO.com offers up “These 5 Charts That Show The State Of Content Marketing Today.”
2. In a series of posts, the team here at Thinks explained “Content Marketing: We’re All Publishers Now” and talked about “Why Content Marketing Matters” in a recent podcast episode. In all, these help illustrate why “Content is Still the King.”
3. CMS Wire has a great piece that explores “Why Adobe Believes in User-Generated Content Marketing” you’ll definitely want to review.
4. Marketing Charts pulled together research that uncovers useful stats titled, “Content Marketing: Research Reports & Videos/Podcasts Said Effective but Difficult.”
5. Continuing with the visual theme, eMarketer highlights how, increasingly, “Marketers Rely on Visual Content for Social Platforms.”
6. Similarly, the Nieman Journalism Lab quotes Facebook’s Nicola Mendelsohn, who says “Your News Feed will likely be ‘all video’ in five years.”
7. On a highly related note, industry analyst Benedict Evans posits that “Video is the new HTML.”
8. Each of these items helps underscore this “2016 Top Trend: Make Room For Mobile Video.”
9. These trends aren’t just limited to B2C marketers. Marketing Charts also has data that shows “B2B Content Marketers See Bigger Role Coming For Social and Video.”
10. Adding to that conversation, MarketingProfs offers this look at “B2B vs. B2C Content Marketing: Stuff You Need to Know” that you’ll definitely want to review.
11. Once you create your content, of course, you’ll want people to see it. To help, Social Media Today listed “3 Ways to Get Influencers To Share Your Content.”
12. And, of course, search plays a key role. Which is why these “Eight ways content marketing and SEO can work together” from ClickZ made it onto this list.
13. Not seeing the results you’re looking for? Direct Marketing News has a great piece to help you “Discover a Fix for the Content Blues.”
14. Similarly, the fine folks at CMO.com offer these tips on “Why Your Content Is Missing The Mark.”
15. And finally, over at the Future of Commerce blog they’ve outlined a set of insights on “How to Get People to Consume Your Content in a Noisy World” that you might want to check out.

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

• 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
• Content is Still the King
• The Digital Strategy Myth
• Why Mobile Payments Will Rule
• 2016’s Top Trends: Make Room For Mobile Video
• Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
• Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
• It’s Not “Mobile First.” It’s “Customer First.”
• 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest