Your guests don’t rely on only one channel when making their booking decisions. And integrating your advertising, public relations, and digital marketing — designing them to ensure that all messaging and communications strategies are consistent across all channels and are centered on your customer’s needs — is no small feat. But when done successfully, integrated marketing creates a seamless, welcoming experience for guests to interact with the hotel/brand/enterprise.

The panel, including Adrian Awards winners in the integrated marketing category, will share:

• Lessons learned about evolving channel mix and new traffic sources to grow your direct revenues.
• Insights on the tools that make integrated marketing possible and manageable – how they work, and the your results you can expect to see.
• Quantitative conversion trends and data.