Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads and your business – and then how to measure your success in these efforts!

Key Takeaways:

• Rank for the right keywords
• Measure the right numbers
• Set up a paid search campaign without blowing your budget
• Techniques to make your website memorable
• Increase your conversions in a few easy steps
• Learn which improvements make you more money

Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.