In a world that will shortly have more mobile devices than people — who download 56 billion apps annually, send 350 billion text messages monthly, and as individuals check their mobile phones 150 times daily and access the Internet more through their smartphones than through their PCs — mobile is, irrefutably, the largest technology platform in all of human history. It’s also the most opportunity-rich medium for reaching and engaging the customers of today, and tomorrow.For marketers, mobile gives them the capabilities that they have long sought, and are now possible: anytime-anywhere