5 Fantastic Hospitality Marketing Insights for the Week Ahead: Hospitality Marketing Link Digest

No real setup this week, Big Thinkers. Just a quick round-up of 5 fantastic hospitality marketing insights for the week ahead for you to enjoy. So, um… enjoy:

1. Skift offers a preview of Expedia Media Solutions’ e-book that shows how marketers are using video to influence travel decisions. Despite recent criticisms of Expedia around these parts (see below if you’re not sure what that’s all about), it still offers excellent insights about mobile video, one of 2016’s top trends.
2. Of course, plenty of other trends exist that you must understand. This new Sabre study outlines the key mega-trends shaping travel marketing as does this presentation about “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year”:

   Digital Marketing Directions 2016: HSMAI NYC from Tim Peter
   (And, yes… you can hire me to speak at your next event, too).
3. For an example of those trends in action, Gravity CEO Yuriy Boykiv explains on Mobile Commerce Daily why luxury is meaningless, or why millennials want more than just a brand that’s particularly relevant for hotel marketers.
4. I alluded to it before, but this recent post, “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” provides the full details of what’s going on with Expedia these days and is required reading for any hotel professional.
5. And, to round-out this week’s list, be sure to check out these 6 super hospitality marketing posts, a hugely popular entry from the Hospitality Marketing Link Digest series.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• Is Social a Waste of Time for Hotel Marketers?
• 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
• 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
• 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
• Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
• For Travel Marketers, Content is Still King
• Trends in Hospitality Digital Marketing for 2016
• 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
• 5 Key Facts About Mobile, Millennials, and Hotel Marketing
• How Safe Are Independent Hotels from Airbnb?