6 Super Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest

It’s been a big week for the hospitality industry, Big Thinkers. Need proof? Just check out these 6 super hospitality marketing posts from the past week to see why. Enjoy:

1. The most important story of the past week, by far, is this Tnooz editorial from Expedia’s Melissa Maher that claims publicly available loyalty rates may be bad for hotel owners. I’ll have a lot more to say about this in our regular Travel Tuesday post later this week, but for now I’m shocked by the rhetoric from Expedia’s “Partner” Group. Stay tuned for more on this topic in the next couple of days.
2. Deanna Ting from Skift explains why Airbnb and other travel brands are interested in blockchain technology. While it’s not a simple answer, the whole story is well worth reading.
3. Carolyn Murphy talks about what Facebook’s algorithm change means for hotels on social media in a recent Revinate blog post. Good read. It’s also a good place to remind you that, for travel marketers, content is still king.
4. Mobile Commerce Daily’s Chantal Tode reports that Kayak lands on Amazon Alexa, bringing voice search to travel discovery. I’ve used the technology and can say it’s really solid. Expect a lot more of movement in this space over the next couple of years as we see increasing signs of what the future of marketing might look like.
5. A couple of recent posts here on Thinks looked at four key elements of modern hospitality marketing and asked where are all the mobile bookings?
6. And, finally, don’t miss these 7 sensational social hospitality marketing insights from the regular Hospitality Marketing Link Digest series or this similarly-named collection of 7 sensational marketing and distribution insights, the Top Posts of February, 2016.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• Is Social a Waste of Time for Hotel Marketers?
• 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
• 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
• 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
• Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
• For Travel Marketers, Content is Still King
• Trends in Hospitality Digital Marketing for 2016
• 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
• 5 Key Facts About Mobile, Millennials, and Hotel Marketing
• How Safe Are Independent Hotels from Airbnb?