Global Expert in Digital Strategy Tim Peter in Bogotá, Colombia

Companies around the globe continue to recognize the importance of data and digital as they market and grow their businesses. Our own Tim Peter, president of Tim Peter & Associates, received some fantastic insights into exactly how significant a role digital plays in Latin America in a keynote address he provided at ID Interactive’s recent #KeepItDigital conference in Bogotá, Colombia. Tim spoke about using data to measure the effectiveness of your marketing activities and solve your customer’s problems. Several media outlets in the Bogotá area covered the event and provided the following articles.

In their write-up, IAB Colombia noted:

“Tim Peter, a global expert in digital strategy and operations, says the main idea of this mega-trend is to reduce uncertainty in answering the big questions that companies have on their consumers.”

The original, in Spanish, reads,

“Tim Peter, experto mundial en estrategia y operaciones digitales, afirma que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores.”

The same article also ran in Colombia in digital marketing blog Revista Gerente Pyme.

Publicadad & Mercado also picked up the story, stating,

“At an event held in Bogotá, attended by Tim Peter, global authority on digital strategy and operations, the expert said that the main idea of ​​this mega-trend is to reduce uncertainty in answering the big questions that companies have about their consumers. Similarly, he stressed that ‘although content is king, the data is the crown jewels.'”

The original, in Spanish, reads: ‘En un evento realizado en Bogotá y el que contó con la participación de Tim Peter, autoridad mundial en estrategia y operaciones digitales, el experto afirmó que la idea principal de esta mega tendencia es reducir la incertidumbre al responder las big questions (grandes preguntas) que tienen las empresas sobre sus consumidores. Del mismo modo, hizo énfasis en que “si bien el contenido es el rey, la data es la joya de la corona’.”

You can read more from Tim on data as part of your digital strategy here on the blog as well as see other press coverage here. And if you’re interested in having Tim speak at your event please click here.