How Twitter can save your life as well as your business

I’ve been tracking the business value of Twitter on thinks repeatedly. Now CNN has a story highlighting its power in a life-or-death situation. What’s most important about tools such as these is not the tool. It’s how you use it and whether it’s used by the people you connect with – whether customers or friends. The key to social networking, social media, or social tools is not networking, media, or tools. It’s social. Without the people, the tool is useless.

Willie Sutton famously explained his reason for robbing banks: “That’s where the money is.” As you plan your social strategy, have you given enough thought to where the customers are?