What Google's Flight Explorer Tells Us About the State of Travel Search

No sooner did I mention that Google will be able to explore lots of innovation and opportunity now that they’re free of regulatory investigation, than the company introduces its new Flight Explorer feature.

Just put in where you’re looking to go (the feature “auto-magically” determines your starting airport) and how long you’re willing to travel and the feature will show you the best flight options (best defined as cheapest) available to you.

At present, it looks like all the inventory is coming from the individual airlines, which they must love. Of course, the OTA’s probably won’t be happy. But it’s a fascinating move from Big G and one worth watching as we move forward.

Clearly, Google thinks this is an underserved way consumers want to search. I think they’re right—I’d have killed for this a couple of weeks ago while trying to plan an inexpensive getaway for my family. Google’s now free of the (immediate) threat of government involvement in their day-to-day product direction, which means this likely isn’t the last enhancement of this kind we can expect to see. While this one looks good for suppliers and competition for intermediaries, that won’t necessarily remain true for any future enhancements. I’d stay tuned on this front if I were you.

I’ll be exploring and explaining what features such as these mean for your business in the Biznology webinar I’m conducting January 15th: “It’s All E-commerce: How the Local, Social, Mobile Web Affects Sales Online and Offline”. We’ve still got some space, so register today and learn more about how all channels tie together in the social, local, mobile web.