Inside Google’s 2012 Traveler “Road to Decision”

Just a heads-up that I’ve taken a look at Google’s 2012 Traveler “Road to Decision” Presentation over on the main blog.

Loads of good takeaways. For instance, the report (and my analysis), looks at:

Travelers continuing desire to define value. This was a big topic of my presentations to NGCOA and to HEDNA earlier this year.
How leisure and business travelers prioritize search differently. This is new. In the past the differences between leisure and business were fairly minimal.
How mobile is driving increased search query growth.
Significant growth in both leisure (38%) and business (57%) traveler mobile access to travel information on the Internet.

Plus a whole lot more. Check it out.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.