The Times, they are a changing…

I’ve got to stop using that joke. Seriously.

Anyway, I saw a demo of My Times, the New York Times RSS reader a few weeks back. Interesting notion. They’re looking to use their journalists and editors to filter various blogs and websites. I think it’s a clever way for them to leverage the power of their brand and extending it into a new area. Should be interesting to see if they can pull it off.