What's the value of Web 2.0 to e-commerce? Maybe not as much as we think
I haven’t seen many folks pick up this Clickz story about e-commerce and Web 2.0, but it’s genius. Blogging and tagging aren’t as important as blocking and tackling when it comes to serving your customers. While the article is far less supportive of new technologies than is appropriate, you’ve got to get the right strategy and the right objectives in place before worrying about the tech side.
Launching a new e-commerce initiative? Then check out Read/Write Web’s advice for startups first.
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Perhaps the value of web2.0 is the fact that it brings targeted traffic to your site, and it is quite effective too.I recently wrote an article about how I see this, check it out and leave a comment. -Tom
Tom,
When you say “Web 2.0 brings targeted traffic to your site”, what part of Web 2.0 are you talking about?