Why Mobile Matters for Travel Marketers (Travel Tuesday)

Mobile, mobile, mobile… That’s all anyone’s talking about.

But for good reason. As we’re in quarterly earnings season, I’m hearing company after company talk about how much mobile contributed to their bottom line both in terms of growth and in real dollar terms.

And that growth (both potential and real), is the subject of my latest Travel Tuesday post on my TravelStuff blog: “Why Mobile Matters for Travel Marketers.”

As ever, while the post is written from a travel marketing point of view, the data and details hold true across a variety of verticals. You should check it out if you get the chance.

And, if you’re interested in more, sign up for our free newsletter to get more information on how to build your social, local, mobile marketing strategy. You might also enjoy some of our past coverage of mobile, including:

• Today and Tomorrow: Mobile and the Changing Customer Journey
• What’s the Future of E-commerce? Look to the Past to Find Out
• Why You’re Slowing the Growth of Mobile E-commerce