One more point about “click here” as link text…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark’s original point, that you should tell customers what you want them to do, is incredibly valid. Customers often need direction. Whether “click here” is the right direction is another matter, though. Note the home page for Future Now, Inc., a company that markets its ability to improve conversion rate. Not a “click here” in sight. Do you think I’m missing something?
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[…] — Tim, does this answer your question?] Technorati Tags: calls to action, click here, clickthrough rates, conversion rate, copyblogger, […]
[…] — Tim, does this answer your question?] Technorati Tags: calls to action, click here, clickthrough rates, conversion rate, copyblogger, […]