More mobile memes (Small Business E-commerce Link Digest – March 25, 2011)

Since I’ve spent much of the week mulling over the meaning of mobile marketing (try saying that fie times, fast), I thought we’d end the week with a quick recap of the myriad messages making their way around the ‘net about mobile. Enjoy!

• Want further proof that mobile is amassing meaningful mindshare? (Sorry. I’ll abolish alliteration after this, alright?) MobileMarketingWatch reports that “…3 million coffee-crazy customers have purchased their morning joe using Starbucks Card Mobile.” That’s amazing (and, I swear, that last alliteration was MobileMarketingWatch, not me). According to the post, Starbucks CEO Howard Schulz “…maintains that both mobile payments and social networking will remain vital aspects of the company’s “blueprint for growth” in the future.”
• For all of its growth, though, tracking mobile usage remains a bit of trick. Fortunately, Google seems to recognize this and is changing its tablet target options for paid search. Very cool news, indeed.
• Of course, none of this helps you even a little bit if you don’t offer mobile options for your site visitors. Fortunately, our old friends at GetElastic offer some great tips for developing multi-platform mobile apps.
• And, finally, don’t get discouraged if you’re a little overwhelmed by the myriad messages… um, I mean the variety of opinion and insight around mobile. Take heart in what Frank Reed has to say about deciding what really matters and apply it to your own business. Mobile continues to evolve and we’re all learning from one another every day. I, for one, can’t wait to see what tomorrow brings.

Hope you have a great weekend, Big Thinkers. Be safe and be ready to get right back at it next week.

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