11 Outstanding Insights Into AI and Digital Marketing: E-commerce Link Digest

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Howdy, Big Thinkers! Not a lot of setup this week. But don’t miss these 11 outstanding insights into AI and digital marketing we’ve rounded up for you. Enjoy:

1. Miro Walker has a great piece on CMO.com that suggests, because of the rise of AI, personalization, improved CX and other reasons, 2018 is the year to abandon your comfort zone for good.
2. Walker’s advice makes an excellent companion to this look at the 5 top digital trends for 2018 that we highlighted on our e-commerce and digital strategy podcast, Thinks Out Loud, just recently.
3. While we’re on the topic of AI, Marketing Insider Group explores how AI will make marketing more personalized in 2018.
4. Really cool thing here. According to Quartz, Google wants to make building an AI algorithm as easy as drag and drop. Quite an accomplishment if they can pull it off.
5. The Harvard Business Review askshow AI will change work and offers 5 schools of thought on what that will look like.
6. Similarly, The Future of Commerce says that the future of customer service = the best of man and machine. I couldn’t agree more.
7. On a related note, don’t forget that AI won’t steal your job. Smart people who put AI to work will.
8. You might also want to check out these 7 ways you can use AI in B2B sales and marketing and this examination of where AI will affect sales and marketing first… and most.
9. One area that’s going to change a ton thanks to AI is search. That’s why Search Engine Land outlines the technology behind AI in PPC.
10. All of this makes it understandable that you’d ask, whether voice, VR, AR, and AI represent hype or hope for marketers.
11. Finally, let’s round out this list of 11 outstanding insights into AI and digital marketing with a set of 9 amazing posts connecting AI and marketing.

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Business This Year from Tim Peter
(And, yes… you can hire me to speak at your next event, too).

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

• Why AI Will Change Hospitality Marketing Forever
• 6 Mobile Commerce and Strategy Insights: E-commerce Link Digest
• Content is Still the King
• The Digital Strategy Myth
• Why Mobile Payments Will Rule
• Driving Seamless Experiences in 2016 (Thinks Out Loud Episode 149)
• Mobile is So Much Bigger Than You Think (Thinks Out Loud Episode 140)
• It’s Not “Mobile First.” It’s “Customer First.”
• 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest