6 Spectacular Hospitality Marketing Insights: The Top Travel Marketing Posts of May, 2016

Hey Big Thinkers! Now that we’ve made it to June, how about we look back at the top posts on Thinks over the past month? Yesterday, we rounded-up posts featuring general marketing trends, and now, without further ado, we’ve these 6 spectacular hospitality marketing insights: the top travel marketing posts of May, 2016 for you. Enjoy:

1. Well, let me tell you. This post that looked at “OTA’s vs. Chain Brands: Expedia Comes Out Swinging” wasn’t just the biggest travel marketing post of the past month; it was the biggest post of the year so far (just passing this post that explained why “For Travel Marketers, Content is Still King”). Clearly, the relationship between OTA’s and hotel professionals remains a hot button issue for the industry. I’ll have more to say about the topic in the coming weeks, but for now, be sure to check out the post for yourself.
2. Next up, we’ve got a pair of entries from the Hospitality Marketing Link Digest for you. The first collected “8 Excellent Hotel E-Commerce Insights” while the second added another “7 Sensational Social Hospitality Marketing Insights” to the mix. Great stuff, all around.
3. Mobile represents a hot topic this month, including this post that asks “Where Are All the Mobile Bookings?” Good question. But don’t worry; it offers some good answers too.
4. We recently rounded-up “The 8 Most-Shared Travel Marketing Posts” from Thinks over the last few months, which offered some excellent insights into the topics seen as most valuable among your fellow Thinks readers and is well worth your time.
5. A couple more items from the Hospitality Marketing Link Digest series enter the list here at number 4, including this set of “7 Top Travel Marketing Posts” and this round-up of “6 Super Hospitality Marketing Posts from the Past Week.”
6. And, as ever, we’ll finish off this month’s list with these “6 Special Hospitality Perspectives: The Top Travel Marketing Posts of April, 2016” for you to review too. Enjoy!

Hope you’ve enjoyed these 6 spectacular hospitality marketing insights: the top travel marketing posts of May, 2016. And I hope you’ll check back each week for more travel marketing, distribution, and e-commerce insights to help you grow your hotel’s brand and business.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• Is Social a Waste of Time for Hotel Marketers?
• 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
• 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
• 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
• Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
• For Travel Marketers, Content is Still King
• Trends in Hospitality Digital Marketing for 2016
• 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
• 5 Key Facts About Mobile, Millennials, and Hotel Marketing
• How Safe Are Independent Hotels from Airbnb?