Tying Together Three Key E-commerce Themes (Thinks Out Loud Episode 152)
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Tying Together Three Key E-commerce Themes (Thinks Out Loud Episode 152) – Headlines and Show Notes
- 8 Killer Entries About Improving E-commerce Experience: E-commerce Link Digest
- Content is Still the King
- What’s Stirring This Christmas? Content Marketing – Thinks Out Loud Episode 146
- Content Marketing For Hotels: 2016’s Must-Watch Trend (Travel Tuesday)
- 2016’s Top Trends: Make Room For Mobile Video
- Online Video: Marketing’s ‘New Currency’
- It’s Not “Mobile First.” It’s “Customer First.”
- Why Don’t Consumers Buy More via Mobile? – eMarketer
- Marketing Legend Seth Godin on the Future of Branded Content
RT @adelynlee: "Even in fragmented media world, great storytelling remains best way to break through," – @ExecutiveMoms to @Adweek. #AdBowl
— Tim Peter (@tcpeter) February 7, 2016
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In 2011, VW had popular Darth Vader ad. In 2015, it admitted lying to customers & EPA. Which mattered more? Create trust before ads! #adbowl
— Augie Ray (@augieray) February 8, 2016
@augieray Excellent point. The best "ads" are the products that don't need to drop $5M on an #adbowl #sb50 #brandbowl commercial.
— Tim Peter (@tcpeter) February 8, 2016
- How to engage your hotel’s secret sales force
- The most important questions to make your marketing work – Biznology: Who is your customer, really?
What is it your customer actually needs? - Phones Will Drive Internet Traffic Past the Zettabyte Mark This Year | Re/code
- Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
- Intel Strategist: What Will a Super Bowl TV Ad Get You in Content Marketing?
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"Then. Now. All Ways." CBS acknowledging that their next audience doesn't watch "TV" anymore. Smart. #adbowl #brandbowl
— Tim Peter (@tcpeter) February 8, 2016
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@DaveKerpen They're saying you can watch on mobile, tablet, or TV. "All ways." Clever, I thought, but maybe too clever for SB?
— Tim Peter (@tcpeter) February 8, 2016
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@tvmojoe "All ways" seemed too clever for a casual audience. I don't think it was over people's heads. #SB not a great place for subtlety.
— Tim Peter (@tcpeter) February 8, 2016
You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:
(And, yes… you can hire me to speak at your next event, too).
Contact information for the podcast: podcast@timpeter.com
Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone
Running time: 14m 51s
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