5 Killer Resources for Hotel Marketers: Hospitality Marketing Link Digest

OK, folks. It’s a gorgeous Sunday afternoon here in New Jersey, so I’m just posting the links then heading out to enjoy the day. You should do likewise and save these for your bedtime reading. On with the links and this list of 5 killer resources for hotel marketers. Enjoy:

1. Luxury Daily details the top 10 travel and hospitality efforts of the first half of 2015.
2. Here on Thinks, we highlighted 6 key hotel e-commerce tips: a cheat sheet to drive direct business. Really worth a read to help you grow your results.
3. Vikram Singh of the fantastic blog, “Words of Vikram” has a terrific, spot-on piece about the end of hotel rate parity. Good stuff.
4. TravelPulse offers a great look at online hotel reviews and how guests react to hotelier response. You can also check out my thoughts on why reviews represent the Single most effective way to improve your brand’s digital marketing here.
5. And, finally, let’s end the way we started, with this list of the top 15 key travel marketing posts of 2015 (so far). Be sure to check out the whole list when you have a moment.

If you’re interested in more insights and information about travel marketing and distribution, be sure to check out these “5 Fantastic Posts Driving Hotel Distribution,” this set of “6 Super Hotel Distribution Strategy Posts,” these “5 Amazing Mobile Hotel Marketing Stories,” and these “8 Exceptional Hospitality Marketing Posts from the Past Week,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).

And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56