7 Key Digital Marketing Trends this Summer: The Top Posts of July

Every month, we flip through your favorite posts from the past 30 days to see what we showed that you shared, liked, linked, and loved. We cheated a little bit this time ’round by including posts from both June and July due to our round-up of the top 15 posts of 2015 (so far) at the end of last month (and that you’ll find at the #2 spot below). What we noticed while putting together the list, though, is that this month’s collection focuses heavily on key digital marketing trends that you can put to work for your business right now. So, without further ado, let’s get to the list. Enjoy:

1. Leading off, we’ve got these “9 Killer Posts Featuring This Year’s Key Digital Marketing Trends”, part of our regular E-commerce Link Digest series, which highlights key trends around the visual web, mobile and mobile search, and using reviews to improve your search marketing. Be sure to check out the whole list though for the complete set.
2. You also want to check out this amazing list containing killer digital marketing ideas, a round-up of the “Top 15 Digital Marketing and E-commerce Posts of 2015 (So Far).” Hugely popular. Hugely helpful.
3. You can gain a ton of great ideas from this recent episode of Thinks Out Loud, our weekly e-commerce and digital marketing podcast, “Breaking Down the Mary Meeker 2015 Internet Trends Report.” Just like it says in the title, we broke down the key trends and offered insights into how you can apply them to your business this year—and beyond.
4. Yet another article from the E-commerce Link Digest series, “11 Excellent E-Commerce Entries from the Past Week,” focuses mostly on e-commerce, including ideas around visual search, using social to help customers, and how your customers are likely to use mobile wallets, among others.
5. Our next entry uncovers “Facebook’s Big Beacon Secret” and how that will impact your marketing going forward.
6. Of course, if your marketing works, you should expect to see more traffic to your website, in which case you’ll want to check out these “5 Warning Signs That Your Website Sucks.” Because traffic that doesn’t convert is rarely helpful traffic.
7. Finally, we’re seeing a huge shift towards visuals on the web generally (as noted in the first item in this month’s list), and video specifically. To make the most of this, give a listen to Thinks Out Loud Episode 127, “2015’s Top Digital Trend: Online Video Arrives,” for some great advice on how to make that work for you.

Well, Big Thinkers, I hope you’ve enjoyed these 7 killer digital marketing trends for summer and come away with a few that will work for your business. If you’re interested in learning still more, make sure to check out these “9 Marvelous Mobile Marketing and E-Commerce Columns: The Top Posts of May” and other entries from our E-commerce Link Digest series, including these “8 Amazing E-Commerce Posts Winning this Week”, these “10 Damn-Good Digital Marketing Posts,” another “10 Spectacular Mobile Marketing and E-Commerce Essays”, and this set of “6 Major Stories About Millennials and Mobile Commerce” too.

And if you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56