8 Amazing Social, Mobile, Millennial Marketing and E-Commerce Posts

Another busy week, Big Thinkers, so we’re going to get right to the list with this round-up of 8 amazing social, mobile, Millennial marketing and e-commerce posts. Enjoy:

1. Leading off, eMarketer tells us that mobile will account for 72% of US digital ad spend by 2019. Um… that’s a lot. Of course, when you consider that, no, Millennials never put down their phones and that the path to purchase starts and ends on smartphones for UK Millennials (and probably most others, too), it’s not terribly surprising.
2. All of the above highlights why I believe mobile will disrupt your industry and offer 3 ways to protect your business. With the number of mobile and Millennial milestones we keep reaching, it’s happening incredibly fast, too.
3. One of the biggest disruptions ahead is coming in the form of Google’s new “mobile-friendly” algorithm. As Search Engine Land notes, Google’s mobile-friendly algorithm is bigger than Panda or Penguin and the company has also clarified that the mobile-friendly algorithm will roll out over a week, be a yes/no response & more.
4. GetElastic also helps you get ready for your mobile-heavy customers, with a look at mobile content in context: rules of responsive experience and these 7 tips for targeting the mobile-only shopper. Outstanding stuff there.
5. Further underscoring the importance of mobile, TechCrunch notes that Yelp hooks up with startups to offer a larger selection of e-commerce bookings. That also underscores my “predication” about why Apple might choose Yelp as its go-to search engine.
6. And this boom in mobile e-commerce is the reason eMarketer advises you to make way for the digital, deal-seeking Millennial mother. Good read.
7. Shifting to social, Marketing Charts asks, “Why Do Millennials Use Facebook and Twitter?” and BuzzFeed News says that Facebook is eating the Internet. What you really want to do, of course, it tie Millennials, mobile, marketing, social and e-commerce together, which is the point of my recent presentation, “Social Media Integration: All Marketing is Social.”
8. And while we’re on the topic of “putting it all together,” take a few minutes to review another recent presentation, “Putting Digital to Work: 4 Key Actions to Drive Digital Transformation,”, read the 4 keys to executing on digital or listen to a recent podcast that explains why, in in digital marketing, the money is in the list.

Hope you enjoyed this look at 8 amazing social, mobile, Millennial marketing and e-commerce posts. If you’re looking for even more good stuff, don’t miss this “Baker’s Dozen of the Best Mobile, E-Commerce, and Digital Marketing Writings This Week,” these “10 Hugely Important Digital, Mobile, and E-Commerce Observations from the Past Week”, the “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, our monthly best of round-up “10 Can’t Miss Mobile Commerce and Marketing Columns: The Top Posts from February 2015” or the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56

Travel

1. Why Apple Might Choose Yelp as Its Go-To Search Engine (Travel Tuesday)
2. Among America’s millennials who travel, half have spouses and children – Tnooz
3. Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday
4. Expedia extends mobile dominance
5. 7 Hot Hotel Marketing Insights: Hospitality Marketing Link Digest
6. 5 Top Mobile Marketing Tips from Travel and Hospitality Industry Leaders | Adobe
7. Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference – Travel Tuesday