6 Quick E-Commerce and Digital Marketing Winners: E-commerce Link Digest

If it’s Friday, it must be link digest day. And, in the interest of getting right to the goods, I’m going to skip the setup and simply point you to these 6 quick e-commerce and digital marketing winners. Enjoy:

1. Our good friends at GetElastic take a look at the role of Big Data in personalization and say it goes way beyond product recommendations.
2. The latest episode of Thinks Out Loud, my weekly e-commerce and digital marketing podcast, has some great tips on putting digital to work.
3. Mobile Commerce Daily developed its Q4 2014 mobile site performance benchmark report which makes a nice complement to these recent mobile and millennial milestones.
4. Last week, we looked at how customer data drives satisfaction and increased revenues and whether customer experience is the future of e-commerce.
5. Search Engine Land highlights a study showing Google now displays rich answers for 19.45% of queries. Combined with the news that Google will rank brands with Android apps higher in mobile searches, it’s a clear sign that Google is getting deeper into the purchase path. Ugh.
6. Finally, we covered the top posts from February with these 10 can’t miss mobile commerce and marketing columns, so, um… don’t miss them.

There you have it, Big Thinkers; 6 quick e-commerce and digital marketing winners. If you’re looking for even more, don’t miss these “8 Must-Read Posts Connecting Content, Search and Mobile Commerce”, these “8 Must-Read Marketing and E-Commerce Posts” and this past link digest called “Freezing? 8 Fabulous Marketing and E-commerce Posts to Warm You Up.” Really solid stuff.

You should also check out this round-up of 8 Great Mobile Marketing and E-commerce Reads for a Snowy Weekend, these 7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest, and the rest of our E-commerce Link Digest series.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

• 10 Key Posts about Millennials and Mobile: E-commerce Link Digest
• The Secrets Behind “It’s All E-commerce” for 2014
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56