Want to Own the Customer? Own the Data – Thinks Out Loud Episode 112

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Want to Own the Customer? Own the Data – Headlines and Show Notes

• Who Owns Your Customer?
• How the Best Hotels Own the Guest (Travel Tuesday)
• Do Marketers Rely on Instinct Over ROI? – eMarketer
• CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive
• US CMOs Still Report Making Little Use of Marketing Analytics
• Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot
• US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
• Mobile’s Still Far Behind Desktop for Retail Ecommerce Revenues – eMarketer
• 5 Obsessions Every CMO Must Embrace
• Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shopping
• The Game Changer for Mobile Commerce – Thinks Out Loud Episode 89
• Visa hopes to track smartphone locations to prevent credit card fraud for travellers | 9to5Google
• Google-Softcard deal notwithstanding, Android payments still an open field
• 2015 Travel E-commerce Trends Worth Watching: Digital Wallets (Travel Tuesday)
• Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Business
• The Mobile Commerce Myth – Thinks Out Loud Episode 111

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 29s

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