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Photo of toll booth to illustrate the gatekeeper's new tax and what ChatGPT ads mean for your marketing budget
The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)
Artificial Intelligence (AI), E-commerce, Podcast, Search, Strategy

The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)

ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…

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Construction worker building a foundation as a metaphor for why the long game matters for AI strategy success
The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)
Artificial Intelligence (AI), Digital Reset, Podcast, Strategy

The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)

I’ve got a big secret for you today: Brands winning in AI didn't pivot to an AI-first strategy six months ago. Almost universally, they've been building direct customer relationships, earning…

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Hand flipping a coin in air to illustrate the issue of AI giving customers different answers to the same prompts.
The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)

Rand Fishkin's team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do…

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Picture of a young man looking at a big gap in the mountains to illustrate the idea of the AI value gap many businesses face in making AI work
The AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486)
Artificial Intelligence (AI), Digital Transformation, Podcast, Strategy

The AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486)

8% of companies have adopted AI. Only 6% are seeing "significant" value. That leaves a staggering 82% value gap most businesses face. If your team feels like they are running…

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A professional hotel concierge providing personalized service in a modern, minimalist lobby, representing the transition from traditional search engines (SEO) to AI digital assistants and GEO strategy for your brand.
SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)
Artificial Intelligence (AI), Digital Reset, E-commerce, Podcast, Search, SEO, Strategy

SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)

There is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts through…

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