Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…
I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that…
Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them…
Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides users with an alternative way to…
