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Tim Peter and Steve Cummins asking if AI is doing all the work are you building skills
Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)

If AI is doing all the work — the writing, the research, the analysis — what happens to the people who are supposed to decide whether the work is any…

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Screenshot of Google search that did Google kill blogging
Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)
Artificial Intelligence (AI), Blogging, content marketing, Podcast, Search, Strategy

Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)

Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…

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Business meeting with diverse professionals to illustrate the idea of a complete roadmap for owning your customer
The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Social Media, Strategy

The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)

Today marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That’s what “Gatekeepers gonna gate”…

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Screenshot of Google I/O logo to illustrate the idea of "Google's Everything App" that they announced at the conference.
Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)
Artificial Intelligence (AI), Customer Experience, E-commerce, Podcast, Search, Strategy

Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)

For years, tech titans have chased the holy grail of "the everything app." It turns out we already had one: Google Search. But a massive shift is underway. Google is…

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Cover illustration of Tim Peter's book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech (available now on Amazon) to illustrate what one year of AI disruption proved about the book.
One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)
Artificial Intelligence (AI), Book Reviews, content marketing, Digital Reset, Marketing, Podcast, Strategy

One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)

The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…

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