The brands winning in AI right now didn't pivot when AI arrived. They didn't need to. Everything they'd built over years — direct customer relationships, earned reviews, credible content, clear…
Today marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That’s what “Gatekeepers gonna gate”…
The platforms sending you customers today are systematically making themselves indispensable... and charging you more for that privilege every quarter. Organic channels are down 20–30% for many companies, across a…
The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…
Over the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: The AI value gap. Why 88% of companies are using AI,…
