perplexity comet Archives - Tim Peter & Associates

Screenshot of Amazon inside Perplexity Comet browser showing how Comet offers to use its assistant and find related products. Illustrates why Amazon is suing — and what this means for the future of AI and marketing

What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)

Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Social Media, Strategy

What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)

December 5, 2025
Tim Peter
Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Social Media, Strategy

You may have heard that Amazon is suing Perplexity, alleging that Perplexity’s Comet browser violates the e-commerce giant’s terms of service. Amazon goes even further, though, as an article from…

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What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)

Podcast, Artificial Intelligence (AI), Brand, Digital Transformation, E-commerce, Marketing, Strategy

What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)

November 21, 2025
Tim Peter
Podcast, Artificial Intelligence (AI), Brand, Digital Transformation, E-commerce, Marketing, Strategy

I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in…

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