The brands winning in AI right now didn't pivot when AI arrived. They didn't need to. Everything they'd built over years — direct customer relationships, earned reviews, credible content, clear…
Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech's Q1 2026 earnings suggest they might have missed that meeting. Google's search queries hit an all-time…
The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…
ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for…
Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish…
