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Woman checking into a hotel to illustrate the idea that Google built an AI hotel booking engine and independent hotels weren't invited.
Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)
Artificial Intelligence (AI), Hotel Marketing, Marketing, Podcast, Strategy

Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)

Zero. That's how many independent hotels Google invited to join its new hotel booking engine in AI Mode. Independent hotels account for 40% of global hotel supply and 30% of…

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Screenshot of Big Tech's current stock prices to illustrate why Google won't win by selling AI. And neither will anyone else.
Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)

Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they'd extract a toll from everyone building on top of…

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Tim Peter and Steve Cummins asking if AI is doing all the work are you building skills
Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)

If AI is doing all the work — the writing, the research, the analysis — what happens to the people who are supposed to decide whether the work is any…

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Screenshot of Google search that did Google kill blogging
Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)
Artificial Intelligence (AI), Blogging, content marketing, Podcast, Search, Strategy

Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)

Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…

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Photo of soccer ball hitting back of net to illustrate the idea that AI winners didn't pivot, they prepared.
The AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501)

The brands winning in AI right now didn't pivot when AI arrived. They didn't need to. Everything they'd built over years — direct customer relationships, earned reviews, credible content, clear…

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