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Screenshot of Google I/O logo to illustrate the idea of "Google's Everything App" that they announced at the conference.
Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)
Artificial Intelligence (AI), Customer Experience, E-commerce, Podcast, Search, Strategy

Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)

For years, tech titans have chased the holy grail of "the everything app." It turns out we already had one: Google Search. But a massive shift is underway. Google is…

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Group of men and women sitting around a table in a restaurant while shopping on their mobile phones to illustrate the concept of zero-click search
Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast)
Podcast, Artificial Intelligence (AI), E-commerce, Marketing, Search, SEO, Strategy

Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast)

I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that…

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MidJourney generated image of a robot providing poor, impersonal service to a customer to illustrate the question of whether AI will kill your brand
Will AI Kill Your Brand (Thinks Out Loud Episode 435)
Artificial Intelligence (AI), content marketing, Customer Experience, Marketing, Podcast, Strategy

Will AI Kill Your Brand (Thinks Out Loud Episode 435)

Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with…

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