Most marketing leaders are optimizing for AI recommendations. That's the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the…
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…
Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish…
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way…
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it…
