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Screenshot of Big Tech's current stock prices to illustrate why Google won't win by selling AI. And neither will anyone else.
Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)

Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they'd extract a toll from everyone building on top of…

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Business meeting with diverse professionals to illustrate the idea of a complete roadmap for owning your customer
The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Social Media, Strategy

The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)

Today marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That’s what “Gatekeepers gonna gate”…

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Line art of ship sailing towards iceberg to illustrate the idea that people hate AI.
55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)

Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring "more harm than good," up from…

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Photo of Tim Peter on the Digital Reset podcast talking about what happened when AI made content free and what became priceless as a result.
AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)
Artificial Intelligence (AI), Brand, Podcast, Strategy

AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)

The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…

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Photo of toll booth to illustrate the gatekeeper's new tax and what ChatGPT ads mean for your marketing budget
The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)
Artificial Intelligence (AI), E-commerce, Podcast, Search, Strategy

The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)

ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…

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