Most marketing leaders are optimizing for AI recommendations. That's the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the…
The brands winning in AI right now didn't pivot when AI arrived. They didn't need to. Everything they'd built over years — direct customer relationships, earned reviews, credible content, clear…
If asked, “Who really owns your customer?” most marketing leaders would answer the instantly: "We do." But ownership isn't a feeling. It's a real, powerful, measurable outcome. For most businesses…
Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech's Q1 2026 earnings suggest they might have missed that meeting. Google's search queries hit an all-time…
The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…
