Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)
Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…
AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)
The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…
AI Is Changing How Customers Choose — Here’s How Brands Win in 2026 (Best of the Show: Revisiting Episode 478)
As I’ve mentioned in the past, last year was not about incremental change. Nope. It was all about dramatic change. We all started off last year “playing with AI.” Today?…
Will Agentic AI Kill Your Content Marketing? (Episode 470)
Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any…
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…