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Google Gemini generated image of the Apple and Google logos superimposed on an illustration of a brain and accompanied by a handshake to illustrate the Apple Google AI deal and what it means for your business
What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)
Podcast, Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Strategy

What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)

Apple just signed a billion-dollar deal to have Google’s AI power Siri and other AI experiences on its devices. This is a huge blow to OpenAI. It’s also fairly meaningful…

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Screenshot of ChatGPT app in practice to illustrate whether it's a good idea for your business to have a ChatGPT app
Should Your Business Have a ChatGPT App? (Episode 479)
Podcast, Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Strategy

Should Your Business Have a ChatGPT App? (Episode 479)

ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for…

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Screenshot of Google Search result for "Tim Peter Digital Reset." The author's website outranks Amazon and Google Books, illustrating why brand is so important in the age of AI. In short, brand isn't everything; it's the only thing.
Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)
Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Strategy

Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)

Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish…

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Screenshot of ChatGPT chat asking whether it is better to have brand apps appear within the chat or to have customers ask for the brand by name. ChatGPT responded by saying, "Short answer: Brands win more by being asked for by name than by merely appearing inside ChatGPT" In short, "your brand is the prompt."
Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)
Podcast, Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Strategy

Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)

The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion…

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