Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring "more harm than good," up from…
Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…
Rand Fishkin's team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do…
I’ve never seen a single person with a tattoo for Marriott Bonvoy, the hotel brand’s “loyalty” program. Or, for that matter, for Hilton Honors (its loyalty program) or Wyndham Rewards…
As I’ve mentioned in the past, last year was not about incremental change. Nope. It was all about dramatic change. We all started off last year “playing with AI.” Today?…
