Quick tips for the week (Small Business E-commerce Link Digest – June 4, 2010)

Another quick one this week, folks. You’re interested in getting better at online marketing? Let’s get right to how to do that:

• Brian Massey at Search Engine Land has a look at whether copy or design is more important to conversion. Here’s a clue: it’s the copy.
• Next, we all know that SEO is important, right? Well, SearchEngineWatch offers this assessment showing how much the top spot on Google is worth. Here’s a clue: It’s worth a lot.
• Don’t know how to get the top spot on Google? Here’s a clue (well, five of them, actually): SEO best practices.
• Finally, you’ll want to keep track of your brand online. Michael Gray put together a quick online monitoring tutorial using Google Alerts. I don’t have a pithy “here’s a clue” for this one. Please don’t think I’m clueless.

Happy Friday, Big Thinkers! I’ll see you back here on Monday.

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