Grow, baby, grow. Your traffic and your business. (Small Business E-Commerce Link Digest – 3/13/2009)
Think you can’t get more traffic in this economy? Sure, the ad market is in free-fall. Who cares? Let that be your competition’s problem. You can find ways to grow traffic to your blog, your site and your business. Here’s how.
- Focus on performance – Jeff Sexton gives a great overview of performance-based marketing, why it matters and how you can make the most of it.
- Explore new products – Facebook launched a new behavioral-based ad program. So did Google (they call it “interest-based“). Yes, opinions are split, with Mashable arguing in its favor, while GigaOM is more skeptical. But, the point is, lots of new opportunities exist to improve your marketing and have it produce results. Even Amazon has a new product ad tool.
- Improve existing channels – Email and PPC continue to work really well. Marketing Profs explains how to improve email performance and Website Magazine (you can subscribe here) has a great article this month on email segmentation that’s well worth reading. Meanwhile, longtime FOT Linda Bustos shows how to use negative keywords to improve PPC performance. And Google has a video explaining their ad auction that can help you get more out of that service, too.
- Increase traffic value – Sure, more traffic is better. But you can always get more out of your existing folks (What? Your conversion rate is 100%? OK, then). GrokDotCom is offering a free webinar on improving “post-click marketing” (i.e., what the visitor does after the click). You should check it out.
So, what are you waiting for? Go out there and get yourself some traffic.
Think I’m nuts? Did I forget something? Tell us about it in the comments.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
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Image credit: Burning Image via Flickr using Creative Commons Attribution 2.0 Generic.
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[…] mentioned this a few weeks ago, but I still think it’s worth pointing out FOT Linda Bustos’ article pointing out when […]
I’ve also found that you can use cheap pay per click advertising to get traffic to business blogs, which can then in turn drive traffic to converting websites, or which have advertisements featured on the sites in a view to monetizing the blog.
In the past I’ve used themes like “Why Do Businesses Fail Online?” in ppc advertising for business blog and have found that I’ve got a large following off the back of it for the sites I’ve been working on.