skip to Main Content

Happy Birthday Google (Small Business E-commerce Link Digest – 9/12/2008)

In honor of Google’s 10th Anniversary, today’s list of links looks exclusively at search. Maybe Google’s only having a birthday as some major link-building campaign? Nah… Anyway, on with the link love.

  • The Rimm-Kaufman Group are among the smartest folks in the search marketing field. Their “How To Compute Smart PPC Bids” is a great 3-minute video providing valuable lessons for just about anyone doing search marketing.
  • Alan Rimm-Kaufman also has a quick overview of Google’s Quality Score Update. Alan believes Google’s first-page-bid guidance will drive CPCs higher. Fortunately, he’s also got advice for what to do about it.
  • One Degree takes a look at SEO with their post “Spark Your SEO With Synonyms”.
  • Longtime FOT (that’s Friend of thinks for the uninitiated) Linda Bustos and the folks at over at Get Elastic help you get more mileage from your PR efforts with a video called, fittingly, “How to Use PR for SEO”. Clever, that Linda.
  • Google’s tools for online marketing, of course, extend beyond just search. While not new, a couple months ago GrokDotCom provided an excellent webinar for Google Website Optimizer, examining what you should test. Good stuff, as always.
  • Not everyone is happy with everything Google does these days. Among its most notable critics? Nicholas Carr, who examines how Google has become “The Omnigoogle”. While I don’t agree with everything he says, Nick’s point of view is thought-provoking. For instance, Nick really gets the company, as thinks pointed out earlier this week in our look at Google and antitrust.
  • And finally, for all this talk about Google, its category of business is badly named. Search engine? consumers don’t want a search engine. They want a find engine. Seth Godin gives a, well, Godin-esque view of one unusual thing to find.

Happy Birthday, Google! And Happy Friday, BIg Thinkers. See you all right here next week.

Did you like this post? Email it to a friend using the “Share This” link below. Or subscribe to thinks and never miss an update.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top
Search