Small Business Ecommerce Link Digest – May 16, 2008

Happy Friday, friends of thinks. Here’s the ecommerce and internet marketing strategy ideas shaking the web this week:

• As a follow-up to yesterday’s review of competitive analysis techniques, Linda Bustos from GetElastic pointed out SEODigger, a cool tool for competitive research. Also look at how to track intellectual assets as a competitive analysis technique.
• Staying with keeping track of what’s happening with customers on the web – whether someone else’s or your own – ReadWriteWeb YouTube adding demographic data about who’s watching your videos. If you’re using YouTube as a way to promote your products/services, this is a very handy feature.
• Past posts keep rearing their (hopefully not so) ugly heads. Internet marketing rock star and friend of thinks, Mike Moran reviews Tim Ash’s Landing Page Optimization. You can read the thinks review here.
• Finally, as regular readers know, I’m a big fan of Twitter. BusinessWeek is too, looking at why Twitter matters. Internet legend Howard Rheingold gives further evidence, detailing how Twitter journalism evolved during the Virginia earthquake. And Toby Bloomberg of Diva Marketing interviews Zappo’s CEO Tony Hsieh about using Twitter to grow their brand. Coolness.

Enjoy your weekend, everyone. Look forward to seeing you next week here on thinks. Miss something this past week? Subscribe today and get thinks delivered to your favorite feed reader.