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Finally! A music company that gets it.

This makes me so happy. When was the last time that you saw a music company that benefits customers, musicians, and the company itself? You’d almost think someone in the business thought this through. It’s a brilliant use of the four steps, too. Here’s how.

  1. They’re clearly targeting music listeners on terrestrial radio, knowing most stations don’t id tracks effectively.
  2. They understand users want to hear songs they like again… and again.
  3. They make it very simple (though not perfect, unfortunately) to find an answer to the customer’s question.
  4. Then, and only then, do they offer the song for sale.

Simply brilliant.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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  1. […] As I noted in July and even earlier, the music industry has shot itself in the foot repeatedly over how it prevents its customers from consuming its product. This may signal a sea change for all producers of intellectual property with limited distribution costs. Chris Anderson, who thinks about these changing models far more often and far better than I do, picked apart one label’s point of view earlier this week. Check out his book, “The Long Tail,” for more on this. It’s well worth the read. […]

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